You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Consumer Research.
ANA has found 529 results for you, in 411 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Consumer confidence, expenditure, and curtailment

In this study, we will analyze the data of the consumer surveys in The Netherlands, with help of principal component analysis. The derived components and the index of consumer sentiment are used as predictors of consumer expenditure, along with...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Willem Frederik van Raaij, Henk J. Gianotten
June 15, 1982
×

Citation

van Raaij and Gianotten (1982a, June 15). Consumer confidence, expenditure, and curtailment. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-confidence-expenditure-and-curtailment


Research papers

The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s (French)

In response to the far-reaching changes that have occurred in the banking industry since the early 1960s, we were led to resort to sophisticated research, constantly broadening the field of factors brought in to explain our customers' behaviour In...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Sue
June 15, 1982
×

Citation

Sue, B. (1982a, June 15). The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-evaluation-of-the-psycho-sociological-and-socio-cultural-approach-in-the-elaboration-of-the-marketing-policy-followed-by-the-credit-lyonnais-in-the-70s-french-


Research papers

Communications research for financial service marketing

In the past decade the application of marketing and research techniques to financial markets has become widespread in most European countries. The paper gives examples of applications in communications research for financial service marketing...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Mervyn Flack
June 15, 1982
×

Citation

Flack, M. (1982a, June 15). Communications research for financial service marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/communications-research-for-financial-service-marketing


Research papers

The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s

In response to the far-reaching changes that have occurred in the banking industry since the early 1960s, we were led to resort to sophisticated research, constantly broadening the field of factors brought in to explain our customers' behaviour In...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Sue
June 15, 1982
×

Citation

Sue, B. (1982a, June 15). The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-evaluation-of-the-psycho-sociological-and-socio-cultural-approach-in-the-elaboration-of-the-marketing-policy-followed-by-the-credit-lyonnais-in-the-70s


Research papers

Describing target groups in terms of life-styles in the leading department store chains in Sweden

This paper describes how new profiles for the main department and variety store chains in Sweden were created based on research where target groups were defined not only in traditional terms such as age, sex, consumer preferences, attitudes, and...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Authors: Ingrid Berg, Lars G. Johnsson
June 15, 1982
×

Citation

Berg and Johnsson (1982a, June 15). Describing target groups in terms of life-styles in the leading department store chains in Sweden. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/describing-target-groups-in-terms-of-life-styles-in-the-leading-department-store-chains-in-sweden


Research papers

Life style applications to bank customers (French)

After scientific institutions, publicity media and mass products advertisers, banks are wondering now about the usefulness of life style in their everyday activities. As to Crédit Agricole, its marketing research was devoted to the development of...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Authors: Anne Pugnet, Jean-Claude Coutin
June 15, 1982
×

Citation

Pugnet and Coutin (1982a, June 15). Life style applications to bank customers (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/life-style-applications-to-bank-customers-french-


Research papers

Marketing long haul holidays to Australia

This paper is concerned with the use of market research to adjust the marketing stance of the Australian Tourist Commission in the light of changing conditions in their main European markets, so that the appeal of Australia is maximised as a long...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: John Goldsworthy, Chris Friend, Judy Morrell
Company: Marplan Forschungsgesellschaft mbH
June 15, 1982
×

Citation

Goldsworthy, Friend and Morrell (1982a, June 15). Marketing long haul holidays to Australia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-long-haul-holidays-to-australia


Research papers

Consumer classification based on behavioural measures

In this article, we recommend consumer classification based on behavioural measures. Basic dimensions of the relevant behaviour we want to influence, should be distinguished in order to classify consumers in homogeneous segments. Other behavioural...

Catalogue: Seminar 1982: Classifying Consumers
Author: Willem Frederik van Raaij
June 15, 1982
×

Citation

van Raaij, W. F. (1982a, June 15). Consumer classification based on behavioural measures. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-classification-based-on-behavioural-measures


Research papers

Measuring change

It could be argued that market and media research have already reached a high level of sophistication. That the consumer classification systems we have evolved over the past years keep the information we need flowing smoothly and effectively. So why...

Catalogue: Seminar 1982: Classifying Consumers
Author: Charles C. Dawson
June 15, 1982
×

Citation

Dawson , C. C. (1982a, June 15). Measuring change. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-change